Skip to: Project management, Secondary data analysis, Intelligence programmes, Market research.

Development of competitor intelligence programmes

Often the best source of soft intelligence is within a single company - when the same piece of soft intelligence is heard by a number of different sources it gains credibility and can then potentially offer the company concerned a competitive advantage. Carogail can help to collect the soft intelligence circulating within a company together, validate it where possible by comparing information with that available in newswires and broker reports, and compile data into a simple newsletter which can be circulated to prompt the collection of further soft intelligence.

Recent projects have included:

  • The production of regular oncology CI newsletters, collating and validating (whenever possible) soft intelligence gathered within the company to deliver potential competitive advantages.
  • The identification of conversations typically occurring between urologists and their prostate cancer patients as a result of media attention and competitor educational initiatives, leading to the offering of new services that deliver an improved outcome in terms of patient understanding.

Continue to: Internal market research projects.